Go-to-Market Strategy Workshop (27.04. + 24.08.)

Are you preparing to enter the market or already engaging with your first customers? If you're looking to refine your go-to-market strategy with expert guidance and peer exchange, we warmly invite you to apply for our Go-to-Market Strategy Workshop 2026.

We are offering an intensive and practice-oriented format across two workshop days:

Monday, April 27 and Monday, August 24
(Please make sure you are available for both dates to participate.)

These sessions will focus is on supporting a small group in developing a clear, actionable and tailored go-to-market strategy. The workshop combines strategic input, hands-on exercises, and space for exchange with peers and experts.

What to expect:

• Development of your individual GTM plan
• Clarity on your target audiences, positioning, pricing and sales channels
• Tools and methods to implement and evaluate your strategy
• Honest feedback and inspiration from other founders

Topics will include:

• What makes a successful GTM strategy?
• Target group definition, segmentation, value proposition & pricing
• Market and competition analysis
• Channel strategy (online & offline)
• Execution roadmap with measurable goals and KPIs
• Learning through iteration and customer feedback
• Success measurement and adapting your approach

Who should apply:
Founders who are close to market launch or already gathering first customer experience and who are ready to actively work on their GTM strategy.

Please note: this workshop is only open to ESA BIC Hessen incuabtees and alumni.